Recognition

Cottonwood Owner/Founder Featured in Top 100 Canadian Professionals Magazine

We are proud to share that Parker Johnson, owner and founder of Cottonwood Creative, has been recognised and featured as part of Canada’s top 100 professionals list by The Top 100 Magazine for his innovative work surrounding human scale marketing.

LEARN MORE

January 3, 2023

Crisis Communications

CASE STUDY: Proposed Four Step Crisis Communications Plan for Valbella Gourmet Foods

We've used the recent transphobic exchange between a Valbella Gourmet Foods employee and Canmore Pride as a case study for crisis communications. Take a look at Cottonwood's proposed four step plan for Valbella to help bring this crisis to an end.

LEARN MORE

July 28, 2022

Marketing Tips

Building Brand Trust in the Age of Consumer Reviews

Consumer reviews are great - don’t get me wrong - but let’s call a spade a spade…the consumer review section is simply a platform for out-of-touch consumers to broadcast their experience more so than a review of the product itself. Why should I trust the opinions of Dolores in Wichita or Franc in Montreal? I don’t know them, their temperament, or their general understanding of the topic at hand. For all I know, they’re bots.

LEARN MORE

May 5, 2021

Marketing Tips

Are Marketing Plans a Waste of Time?

You already know how to send email campaigns, you're a decent writer, you know your budget, and you are proficient in social media management...do you really need a marketing plan? Let's just say, it's pretty easy to tell if a company is operating without one.

LEARN MORE

April 15, 2021

Ethics

Marketing through the Lens of Social Justice

We should normalize two-way exchanges between producers and consumers by modelling marketing campaigns off of human interactions.

LEARN MORE

April 10, 2021

Ethics

Why "Cottonwood"?

Owner and founder of Cottonwood Creative Parker Johnson explains why he chose the name "Cottonwood" for his brand.

LEARN MORE

April 9, 2021

Ethics

Welcome to Cottonwood Creative

Cottonwood Creative is a cross-border marketing and communications firm helping American and Canadian businesses of all sizes facilitate two-way conversations with their clients and potential clients.

LEARN MORE

April 8, 2021

From The Blog

We publish relevant and timely content on topics that will help you connect with your clients in authentic and meaningful ways.

popular post

Cottonwood Owner/Founder Featured in Top 100 Canadian Professionals Magazine

January 3, 2023

CASE STUDY: Proposed Four Step Crisis Communications Plan for Valbella Gourmet Foods

July 28, 2022

Building Brand Trust in the Age of Consumer Reviews

May 5, 2021

CATEGORY

Recognition
Crisis Communications
Marketing Tips
Ethics